HOLIDAY SHOPPING
Right now there’s a battle going on for your business. Here are some of the tactics used by stores, businesses and companies:
Advertising – whenever you pick up a newspaper, turn on a radio, open the mailbox or watch TV, there’s an advertisement waiting for you
Pricing – Price alone can convince shoppers to buy – or not to buy
Location and display – Retailers work to make their store and its merchandise attractive to customers.
Service – Good service helps create loyal customers.
Go through the Herald-Leader. Find a couple ads and see what age group they are targeting.
What do you like about the ad?
What do you dislike?
Is the ad effective? Would it make you want to buy or act?
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Resource: The Ultimate Holiday Activity Guide,
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